FOR HEIDI
Whose convincing arguments helped me decide to write The Third Wave. Her tough, tenacious criticism of my ideas and her professionalism as an editor are reflected on every page.
Her contributions to this book extend far beyond those one would expect of a colleague, an intellectual companion, a friend, lover and wife.
Did we come here to laugh or cry? Are we dying or being born? Terra Nostra by Carlos Fuentes
CONTENTS
INTRODUCTION
A COLLISION OF WAVES
1 / SUPER-STRUGGLE
The Revolutionary Premise The Leading Edge Waves of the Future Goldbugs and Assassins
THE SECOND WAVE
2 / THE ARCHITECTURE OF CIVILIZATION
The Violent Solution Living Batteries The Technological Womb The Vermilion Pagoda The Streamlined Family The Covert Curriculum Immortal Beings The Music Factory The Paper Blizzard
3 / THE INVISIBLE WEDGE
The Meaning of the Market The Sexual Split
4 / BREAKING THE CODE
Standardization Specialization Synchronization Concentration Maximization Centralization
CONTENTS
5 / THE TECHNICIANS OF POWER
The Integrators The Integrational Engine The Power Pyramids The Super-Elites
6 / THE HIDDEN BLUEPRINT Mechano-Mania
The Represento-Kit The Global Law Factory The Reassurance Ritual
7 / A FRENZY OF NATIONS
Changing Horses The Golden Spike
8 / THE IMPERIAL DRIVE
Gas Pumps in the Garden The Margarine Plantation Integration a VAmericain Socialist Imperialism
9 / INDUST-REALITY
The Progress Principle The Software of Time Repackaging Space The “Sjuff” of Reality The Ultimate Why
10 / CODA: THE FLASH FLOOD THE THIRD WAVE
11 / THE NEW SYNTHESIS
12 / THE COMMANDING HEIGHTS
The Sun and Beyond Tools of Tomorrow Machines in Orbit Into the Depths The Gene Industry The Techno-Rebels
13 / DE-MASSIFYING THE MEDIA
A Warehouse of Images The De-massified Media Blip Culture
CONTENTS
14 / THE INTELLIGENT ENVIRONMENT
Enhancing the Brain The Social Memory
15 / BEYOND MASS PRODUCTION
Mouse Milk and T-Shirts The Presto Effect
The Death of the Secretary?
16 / THE ELECTRONIC COTTAGE
Doing Homework The Telecommuters
The Home-Centered Society
17 / FAMILIES OF THE FUTURE
The Pro-Nuclear Campaign Non-Nuclear Life-Styles
The Child-free Culture “Hot” Relationships Love Plus
The Campaign for Child Labor The Electronic Expanded Family
Parental Malpractice Easing into Tomorrow
18 / THE CORPORATE IDENTITY CRISIS
Kabuki Currency
The Accelerative Economy The De-massified Society Redefining the Corporation A Pentagon of Pressures The Multipurpose Corporation Many Bottom Lines
19 / DECODING THE NEW RULES
The End of Nine-to-Five The Sleepless Gorgon Schedule-a-Friend Computers and Marijuana The Post-Standardized Mind The New Matrix Small-Within-Big Is Beautiful The Organization of the Future
20 / THE RISE OF THE PROSUMER
The Invisible Economy
CONTENTS
Overeaters and Widows The Do-It-Yourselfers Outsiders and Insiders Prosumer Life-Styles Third Wave Economics The End of Marketization
21 / THE MENTAL MAELSTROM
The New Image of Nature Designing Evolution The Progress Tree The Future of Time Space Travelers Wholism and Halfism The Cosmic Playroom The Termite Lesson
22 / THE CRACK-UP OF THE NATION
Abkhazians and lexicons From the Top Down The Global Corporation The Emerging “T-Net” Planetary Consciousness Myths and Inventions
23 / GANDHI WITH SATELLITES
The Second Wave Strategy The Broken Success Model The First Wave Strategy The Third Wave Question Sun, Shrimp, and Chips The Original Prosumers The Starting Line
24 / CODA: THE GREAT CONFLIJENCE
Tomorrow’s Basics
CONCLUSION
The Concept of Practopia The Wrong Question
25 / THE NEW PSYCHO-SPHERE
The Attack on Loneliness Telecommunity
The Heroin Structure
The Secret of the Cults Life-Organizers and Semi-Cults
CONTENTS
26 / THE PERSONALITY OF THE FUTURE
Growing Up Different The New Worker The Prosumer Ethic The Configurative Me
27 / THE POLITICAL MAUSOLEUM
The Black Hole
Private Armies
The Messiah Complex The World Web
The Inter-Weave Problem The Decisional Speedup The Collapse of Consensus The Decisional Implosion
28 / TWENTY-FIRST CENTURY DEMOCRACY
Minority Power
Semi-Direct Democracy Decision Division The Expanding Elites The Coming Super-Struggle A Destiny to Create
ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY INDEX INTRODUCTION
In a time when terrorists play death-games with hostages, as currencies careen amid rumors of a third World War, as embassies flame and storm troopers lace up their boots in many lands, we stare in horror at the headlines. The price of gold—that sensitive barometer of fear—breaks all records. Banks tremble. Inflation rages out of control. And the governments of the world are reduced to paralysis or imbecility.
Faced with all this, a massed chorus of Cassandras fills the air with doom-song. The proverbial man hi the street says the world has “gone mad,” while the expert points to all the trends leading toward catastrophe.
This book offers a sharply different view.
It contends that the world has not swerved into lunacy, and that, in fact, beneath the clatter and jangle of seemingly senseless events there lies a startling and potentially hopeful pattern. This book is about that pattern and that hope.
The Third Wave is for those who think the human story, far from ending, has only just begun.
A powerful tide is surging across much of the world today, creating a new, often bizarre, environment in which to work, play, marry, raise children, or retire. In this bewildering context, businessmen swim against highly erratic economic currents; politicians see their ratings bob wildly up and down; universities, hospitals, and other institutions battle desperately against inflation. Value systems splinter and crash, while the lifeboats of family, church, and state are hurled madly about.
Looking at these violent changes, we can regard them as isolated evidences of instability, breakdown, and disaster. Yet, if we stand back for a longer view, several things become apparent that otherwise go unnoticed.
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