FUTURE SHOCK THE THIRD WAVE

DECODING THE NEW RULES

 

perception of time within us. As far more sophisticated mood drugs appear it is likely that, for good or for ill, even our interior sense of time, our experience of duration, will become further individualized and less universally shared.

During Second Wave civilization machines were clumsily synchronized to one another, and people on the assembly line were then synchronized to the machines, with all the many social consequences that flowed from this fact. Today, machine synchronization has reached such exquisitely, high levels, and the pace of even the fastest human workers is so ridiculously slow by comparison, that full advantage of the technology can be derived not by coupling workers to the machine but only by decoupling them from it.

Put differently, during Second Wave civilization, machine synchronization shackled the human to the machine’s capabilities and imprisoned all of social life in a common frame. It did so in capitalist and socialist societies alike. Now, as machine synchronization grows more precise, humans, instead of being imprisoned, are progressively freed.

One of the psychological consequences of this is a change in the very meaning of punctuality in our lives. We are moving now from an across-the-board punctuality to selective or situational punctuality.Being on time—as our children perhaps dimly sense—no longer means what it used to mean.

Punctuality, as we saw earlier, was not terribly important during First Wave civilization—basically because agricultural work was not highly interdependent. With the coming of the Second Wave one worker’s lateness could immediately and dramatically disrupt the work of many others in factory or office. Hence the enormous cultural pressure to assure punctuality.

Today, because the Third Wave brings with it personalized instead of universal or massified schedules, the consequences of being late are less clear. To be late may inconvenience a friend or co-worker, but its disruptive effects on production, while still potentially severe in certain jobs, are less and less obvious. It is harder—especially for young people—to tell when punctuality is really important and when it is demanded out of mere force of habit, courtesy, or ritual. Punctuality remains vital in some situations but, as the computer spreads and people are permitted to plug into and out of round-the-clock cycles at will, the number of workers whose effectiveness depends on it decreases.

 

 

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