FUTURE SHOCK THE THIRD WAVE

THE ELECTRONIC COTTAGE

 

Hidden inside our advance to a new production system is a potential for social change so breathtaking in scope that few among us have been willing to face its meaning. For we are about to revolutionize our homes as well.

Apart from encouraging smaller work units, apart from permitting a decentralization and de-urbanization of production, apart from altering the actual character of work, the new production system could shift literally millions of jobs out of the factories and offices into which the Second Wave swept them and right back where they came from originally: the home. If this were to happen, every institution we know, from the family to the school and the corporation, would be transformed.

Watching masses of peasants scything a field three hundred years ago, only a madman would have dreamed that the time would soon come when the fields would be depopulated, when people would crowd into urban factories to earn their daily bread. And only a madman would have been right. Today it takes an act of courage to suggest that our biggest factories and office towers may, within our lifetimes, stand half empty, reduced to use as ghostly warehouses or converted into living space. Yet this is precisely what the new mode of production makes possible: a return to cottage industry on a new, higher, electronic basis, and with it a new emphasis on the home as the center of society.

 

 

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