Bantam Books by Alvin TofflerAsk your bookseller for the books you have missed FUTURE SHOCK THE THIRD WAVEThis edition contains the complete text of the original hardcover edition.NOT ONE WORD HAS BEEN OMITTED.THE THIRD WAVEA Bantam Book I published in association with William Morrow & Co., Inc.PRINTING HISTORY William Morrow edition published March 1980 5 printings September 1980A Literary Guild Selection October 1979A Selection of Preferred Choice Bookplan October 1979 and the Macmillan Book Club May 1980.Serialized in Industry Week, February 1980; East/West Network,February 1980; Across the Board, March 1980; Independent News Alliance, March 1980; Rotarian, April 1980; Mechanix Illustrated, May 1980; Reader’s Digest, May 1980; Video Review, May 1980; Journal of Insurance, July 1980; Reader’s Digest (Canada), August 1980; and Modern Office Procedures, September 1980.Bantam edition /April 1981 13 printings through May 1989THE THIRD WAVE also appears in translation: French (Editions Deneol); German (Bertelsmann); Japanese (NHK Books); Spanish (Plaza y Janes and Editorial Diana); Danish (Chr. Erichsens Forlag); Dutch (Uilgenerij L.J. Veen); Hebrew (Am Oved); Portuguese (Distribuidora Record); Serbo-Croatian (Jugoslavia); Swedish) (Esselte Info AB); Turkish (Altin Kitaplar); Chinese (Dushu-Peking); U.K. (William Collins & Sons); India (Pan Books); Greece (Edition Cactus); Poland (Pantswowy Instytut Wydawniczy); Romania (Editura Politica); Portuguese (Livros do Brazil); Indonesia (P.T. Pantja Simpati); Korea (Korean Economic Daily).All rights reserved.Copyright © 1980 by Alvin Toffler.Cover art copyright © 1981 by Bantam Books.No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. For information address: Bantam Books.ISBN 0-553-24698-4 Published simultaneously in the United States and CanadaBantam Books are published by Bantam Books, a division of Bantam Doubleday Dell Publishing Group, Inc. Its trademark, consisting of the words “Bantam Books” and the portrayal of a rooster, is Registered inU.S. Patent and Trademark Office and in other countries. Marca Regis-trada. Bantam Books, 666 Fifth Avenue, New York, New York 10103.PRINTED IN THE UNITED STATES OF AMERICA KR22 21 20 19 1817 16 15 14 13
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| service workers outnumber blue-collar workers for the first time. |
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| obsolescence of industrialism. |
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| In short, industrialism broke the union of production and consumption, |
| and split the producer from the consumer. The fused economy of the |
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| First Wave was transformed into the split economy of the Second |
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| Wave. |
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| suffer indescribable miseries. |
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| motivated by uniform incentives. |
The effective manager learned that |
| synchronization, centralization, maxim |
zation, and concentration are |
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| How does one characterize women struggling to break out of confining |
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| roles in Second Wave society? How, moreover, does one describe the |
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| fast-expanding millions in the self-help movement? And what about |
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| many of the “psychologically oppressed”—the millions of victims of the |
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| epidemic of loneliness, the broken families, the single parents, the |
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| sexual minorities—who do not fit neatly into the notion of class? Such |
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| groups come from virtually all the ranks and occupations of society, yet |
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| are important sources of strength for the Third Wave movement. |
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| But, at the same time, we must also begin to build a constituency for |
| similar experimentation-—and radical redesign— of institutions at the |
| national and transnational levels as well. Today’s widespread |
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| disillusionment, anger, and bitterness against the world’s Second |
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| Wave governments can either be whipped into fanatic frenzy by |
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| demagogues calling for authoritarian leadership or it can be mobilized |
| for the process of democratic reconstruction. |
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Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430
